The Road to Utopia

A good friend of mine is the headteacher of a very innovative and successful primary school.  Recently he was asked by some local councillors to demonstrate how his school was attaining.  It got me thinking about how complex this question actually is.

 

John was eleven in 2004.  He spent his days in class learning maths for an hour, English for an hour, History for an hour, science for an hour and music for half an hour.  This was interspersed with breaks and sometimes the subjects in the afternoon changed, but the pattern was familiar.  He sat a few tests toward the end of the year.  He had to write a story – but it was ok because his teacher had told him how to plan and write a
story.  He wrote a good one and even threw in some interesting words.  He had to take a maths test, but this was alright too because his teacher had shown him lots of questions from past tests and he could add, subtract, multiply and divide.  He had to take a reading
test.  Again, this was not a problem because he had practised lots of ‘fill-in-the-blanks’, multi-choice and short answer questions.  He got a level 4(if he was in Scotland, he would have achieved level D).  Most of his class got the same level and some even got higher levels.  His teacher was pleased and got praised by the headteacher.  The headteacher was asked by the board of governors and local councillors to demonstrate how the school was doing a good job.  She told them the results.  They were pleased.  The local paper published all of the results for schools in the area and arranged them in order; best to worst.  Parents for miles around could see that John attended a good school.  There were some schools in the area that did even better.  The system worked and everybody liked it because it was clear and easy to use.  Well not everybody liked
it.  Teachers didn’t.  This is because teachers could see that learning is a complex thing and any measure of it which is designed to be simplistic is, by definition, flawed.  John and his friends were good at passing tests.  Many had other, more complex skills, but then again so did many who weren’t good at passing tests.  The tests, in actual fact, had very little to do with skills and certainly not higher order skills.

 

What a lot of importance to put upon such unimportant data, simply because it was easily gathered and easily compared!

 

Dave, John’s younger cousin, is eleven right now.  He spends his day in class (and in the hall, corridor, playground, forest…) learning, developing, honing, sharing, discussing and enjoying skills.  Each Monday is different from the last.  He learns literacy skills whilst studying chemical changes, numeracy skills studying WWII, empathy skills studying the Stuarts and so on.  He can work both independently and as part of a small team to solve challenges such as ‘create a web-page to warn people what to do in case of a tsunami’ or ‘present a business pitch to a bank manager to raise capital for a small business’.  He can learn from older students and teach younger ones.  He can take skills learned in one context and apply them in another.  He has the confidence and responsibility to talk to adults and children he is introduced to.  He can explain why he is performing any given task during school time, the relevance of the task, the skills it is developing and how he can improve upon his current performance.  He is in charge of his learning.  He doesn’t sit the same type of tests his cousin did eight years ago.  His headteacher asks Dave’s teacher to prove how the class have developed and achieved.  The teacher showed the headteacher a small sample of children’s achievements and, because the headteacher knew the class teacher was a skilled assessor and moderator she trusted the teacher’s judgements.  When the board of governors and local councillors asked the headteacher to demonstrate how the school was doing a good job, she invited them to the school to see some presentations.  The children sent invitations to the governors and councillors so the adults could join their Wikis, view their blogs, contribute to their Google docs.  The councillors were impressed and because they trusted teachers and schools, they knew the children’s achievements were truly indicative of their skills and abilities.  The press had an ongoing and mutually respectful relationship with the school so they were au fait with the process of education and the value of developing skills and capacities.  They
reported schools’ and children’s successes on an ongoing basis and readers could see which schools were achieving at any point in the year.

 

Teachers, I believe, have always wanted to focus on developing successful, responsible, highly skilled, motivated, autonomous, effective, confident pupils (at least I never met one who didn’t at least pretend to) yet we were hampered; hampered by the ‘live or die by the results’ ethos nurtured by the government, press, wider public and (sorry) members of our own profession.  We had to get results or face rebuke, criticism or worse.  So what did we do – we made sure we taught our kids what we knew they would be assessed and reported on rather than what we thought they should beable to do.

 

Very few of us are lucky enough to teach in Dave’s Utopia and many of us still operate in John’s 2004.  Lots of us however are moving in the right direction.  For us to get to a situation where we are allowing pupils to develop the skills necessary to succeed in an uncertain future (according to individual ability, interest and need) certain things need to happen.

 

1)      Abolish SATs and all equivalent one size fits all measurements of unimportant, lower order skills.  If we want to teach real skills, let us measure them.  Sure it will be harder to quantify achievement in terms which can be gathered easily and compared between schools, but we will be placing importance on what is important.  Whilst SAT style tests may be comparable (in that each child gets the same regardless of establishment), they are not reliable (because when there is such an emphasis placed on narrow testing, teachers will be tempted to teach to the test at the expense of other learning opportunities, or even cheat).  Neither are they valid because they assess only lower order cognitive skill sets, i.e. recall and comprehension, with no indication placed upon higher order skills such as analysis, evaluation, creativity etc.

2)      Abolish league tables for exactly the same reasons as outlined above.  An effective partnership between schools and skilled, knowledgeable and experienced link council officers would negate the improvement element of league tables and if really done well will also negate the need for OFSTED or HMIe (sorry, the inspection arm of Education Scotland).

3)      The press, government, wider public, parents and governors need to trust teachers’ abilities to teach, assess and accurately report against a set of rigorous and nationally agreed standard for skills development which include literacy and numeracy skills amongst many other transferable and subject specific skill sets.

4)      Educational professionals working for central government (in the DfES, or Education Scotland) and informed by research carried out by practitioners and academics, need to provide the aforementioned standard.

5)      Teachers need to have access to genuinely productive CPD to allow them to become skilled assessors and moderators of skills – there are no two ways about it, this will be expensive or will require a radical rethink on how we ‘do’ CPD.

6)      Teachers need to swallow some brave pills and realise that teaching children to be successful, responsible, highly skilled, motivated, autonomous, effective, confident learners will make them more, not less, likely to pass tests and exams.  Focus on the former and achieve
the latter.

7)      The public perception of ‘teacher’ needs to be updated to reflect the levels of professionalism and skill which are required to do this very complex job.

 

I think we will find number seven
will be a result and not a pre-condition or the first six points.

Social Networking part 3: The Connected Worker

A recent thinking event,  #Edupic11 for educators and those with an interest in it, reached a few early conclusions about the future of education; among these was the widely held view that educators were not sufficiently trusted. Building trust as a way of unleashing more potential and capability in the system was desirable. Certainly many of our systems and rules in education are predicated upon the idea of preventing the few, who abuse trust from doing so. The cost in limitation to the creativity and innovation tied up in the many is seen as worthwhile. To pick up the theme of my previous post, complexity and the difficulty of controlling organisations as times become more complex, perhaps this balance needs to be re-appraised.

 

Social networking throws up a stack of these same challenges for us. In schools and in many local authorities we have dealt with the trust problem by simply blocking all access. You can’t abuse a privilege if you don’t have it. Another linked problem for schools is protection of children and individuals from online dangers, again, the understandable, but not necessarily perfect solution is to block access. This approach undeniably solves a problem, ie, abuse of trust and protection, but it may be the unwitting trigger for an attack from our old friend, the law of unintended consequences:

 

  • We may win the safety battle in our organisation, but lose the safety war in terms of the generation of young people whom we don’t train or support in learning genuinely safe practices.
  • We may prevent our employees from spending too much time on Facebook or similar sites, but we lose the ability to communicate our best work and co-create better systems and practice with our users.
  • We may enjoy employee control, but lose out on employee creativity. Can we learn something from Google who insist that 20% of an employee’s time is invested in a project that they choose and which excites them. In education, the new Curriculum for Excellence demands levels of innovative practice that we haven’t seen in schools for decades, our controlling structures are not growing that innovation and the result is frustration and demotivation at the chalkface as we ask for innovation without reculturing. It is hugely relevant to this blog that huge reservoirs of innovative practice exist in the relevant online communities of Twitter, along with the supportive and encouraging social structures that underpin practice development.

 

It is reasonable to presume that future-focused leaders, trying to keep their organisations engaged and relevant will see the benefits of their people learning to innovate from online communities, and communicating  effectively for the team, but these same leaders need an analytical approach to underpin any increase in trust. Leaps of faith are a tall order. What, in short would be the motivations and profiles of our “connected workers” and what would be the implications for our approach to the social networking challenge.

 

First, a brief business tale. In 2002, IBM began a bet on the Linux operating system as the engine for its new software and services model in the wake of its total retreat from PC manufacturing. Linux is an open-source, shared software which whether you know it or not, runs about half of the worlds internet servers. The rules of open source are essentially that anyone can use the software, but you have to feed any modifications you make back into the open source community for their appraisal and use. In other words, you don’t own the rights to the software, you take part in the community that develops the software and you can all share the intellectual work and benefits. IBM had come from a culture of dominance, it didn’t need to share with anyone, although eventually the hundreds of “beige box” PC manufacturers undercut its business model, and in time killed it completely. For IBM to close plants and reinvent itself as a global software and services consultant was probably unprecedented on that scale. They would have a lot to learn. Linux was the underpinning, flexible software they needed, but the Linux community is a gated community; you only get access if you “play nice”. IBM had its programmers try to access those communities and to share IBM code while accessing Linux code; it didn’t work. The Linux community didn’t in effect trust “Big Blue” as IBM was known in its heyday.  This forced IBM to take the kind of gamble that big corporations aren’t supposed to take. They cut hundreds of programmers loose to work from home, abandon their shirt and tie culture and to eat pizza and drink Coke. (I imagined that last bit). The idea was to gain trust not by pretending to care about the open source community, but by becoming part of the community and learning its ways. This coincided with a marketing campaign that cleverly asked people what they wanted from IBM while lauding the online Linux communities. Surprisingly, it worked. The IBM programmers were accepted, and worked in new ways that were almost semi-detached from IBM, but just as committed and much more effective in the new complex world. The result is oddly not as well known as it should be outwith the tech community, but this new approach from IBM has made it bigger than Microsoft in earnings. (No really, check for yourself, surprised?). The essence of their new employee strategy among the programmers was trust, innovation and engagement. “Don’t stand separately, get involved, learn and contribute” might be a summary! This is possibly the turnaround of the century, make no mistake, IBM was dying. What we can learn from this story is always difficult to say with certainty. IBM was in a fast moving tech sector, and things can happen in a timescale that the public sector doesn’t traditionally deal in, but the lesson of engagement with the stakeholder community, in this case Linux, should not be lost on us. Our stakeholders, the “fifth estate” as my first Social networking post called them, can build our reputations and enhance our usefulness, or they can break our reputations and our capability to serve them. Our online professional communities could be the innovation drivers that the Linux communities were for IBM.

 

http://gizmodo.com/5804080/big-news-ibm-now-officially-worth-more-than-microsoft

 

But what kind of “connected workers” do organisations have to nurture in the social networking world?  Essentially you could think of them as splitting into 6 functional types, derived from a simple graph made from their drive to create online and their degree of positivity.

  • Proselytisers
  • Detractors
  • Complainers
  • Learners
  • Connectors
  • Socialisers

 

  • Essentially Proselytisers are the positive communicators. These people write blogs and run websites to create and share ideas. They can generate positive publicity for the organisations they work for, and are almost always seen as thought-leaders in their area. If they are not, their blogs and webpages tend not to get much positive feedback. They use all media, but blogs, websites, Facebook pages and similar longer form communication tends to appeal.
  • Detractors also use websites, blogs and Facebook pages to preach to an audience. They are often cynics taking a bleak view of the way the world is, and perhaps even more often cynical humourists using satire. Single issues are often the rallying point for this near “vigilante” approach.
  • Complainers are a relatively passive user type. They are not leaders online, but instead contribute to Facebook comment streams, “Detractors” websites or discussion forums. They engage over an issue if a vehicle already exists online, although they often retreat once the importance of the issue recedes for them.
  • Learners do not run websites or create much content, but instead engage as learners consuming the content created by Proselytisers. Learners are by their nature far more likely to engage with positive Proselytisers’ content than the negative content posted online by Detractors.

 

The following 2 types are not generally exclusive to the previous 4. You could have a Social Proselytiser or a Connecting Complainer for example. The previous 4 tend to be more exclusive of one another; you don’t tend to get a Proselytising Detractor for example.

 

  • Connectors are neither strongly driven by a need to create nor to consume. They spend a lot of time on bulletin boards, Twitter and Facebook posting links that they think will be interesting to  others.
  • Socialisers are neither strongly driven by a need to be negative or to be positive, they simply seek interaction. Clearly Facebook, Google+ and Twitter would be typical tools to serve the more chat-heavy purpose of this type.

 

In terms of our work based networking, we can think now in terms of types of people and the types of activity that they will want to engage in and what it could mean for us in organisations?

 

  • Proselytisers are generally very good for organisations. They will either drive learning, challenge everyone’s thinking in a positive way, provide a shop-front for the thinking and the thoughtful people in the organisation. Traditionally we separate the Proselytiser’s activity from the organisation to protect both parties, but the rapidly changing world of the online user community and the “fifth estate” in part 1 of this blog may mean we are missing a major opportunity.  Organisations could engage with these people by supporting their activity and learning from and with them; in return these are the people who have a proven ability to communicate online and can become an extended communications team for the organisation. Perhaps to summarise light heartedly, the traditional “John Smith’s views are his own and do no necessarily reflect the views of Anyburgh Education Department” could be replaced with “John Smith is proud to work for Anyburgh Education Department, and AED is proud to be associated with JS and his interesting website; we learn so much together”.  The proselytisers in short can become partners and given comms. training and support. We won’t always agree on everything, but positive online producers and positive learning organisations can disagree nicely on occasion, as long as no codes of conduct or rules are broken, this gives huge benefits overall.

 

  • Detractors are already hugely controlled by our organisations. If they work for us then they are breaking their contractual agreements by damaging our reputations online; as a result they generally don’t and so they don’t pose a major problem. If they don’t work for us then we watch out for libel or slander, and otherwise ignore them or provide polite corrective information. That’s the world and our engagement or otherwise with social networks will not change that.

 

  • Complainers are in the same category in employment terms as Detractors. They tend to only work on short bursts of ire and if they are spotted abusing employment rules then they risk their jobs; not a major problem from within the organisation. If they are outwith the organisation, or stakeholders in the communities that we serve, then we have to choose to engage as Michael Dell of Dell Computers famously did in person with blogs and personal answers to complaints as their reputation “tanked” recently. This honest and frank engagement is widely credited with turning Dell around again as a trusted business to its customers.

 

  • Learners should be our bread and butter people in complex operating environments. The hugely influential thinker on organisations and leadership, Michael Fullan said in his “six secrets of change” that “learning is the work”. He is right, if we have a body of workers who are trying to find out the best case studies, websites and examples of relevant learning, while we only dole out access to “approved” learning sites or courses, then we need to ask ourselves why we are stopping trustworthy people from tapping into the learning they need. These are types of people who need to be clever and up to date, even creative in their learning; let’s support this if we can.

 

  • Connectors are driven by ideas and the desire to be part of networks who share these ideas. Through networks like Twitter, our natural Connectors are able to ensure that brilliant web resources are disseminated across our organisations before our training departments are even aware of them. In the more mathematical analysis of real world networks which are known as scale-free networks, Duncan Watts points out that in a network of people, a small number will by hyper connected with easily 10 times the connectivity of others. (Six Degrees, D. Watts). If we could only identify these people we could bring them on board with the communications teams in a semi-detached capacity. Leadership engaging with Twitter or Facebook will quickly learn who these connectors are.
  • Socialisers are more of a challenge for organisations. A pure Socialiser, may waste time in chat online, checking out gossip. Of course a little of that is natural and already happens on the telephone without bringing organisations crashing down. It is however undesirable in excess. If it happens then you could argue that it is a management issue; if someone in your team abuses access by chatting pointlessly, then you are not setting targets and monitoring their working practices properly. If they are not wasting time online then under this system they are wasting time on the phone. The key question for organisations is whether the desire to prevent this is blocking the powerful drive of the Learners, Proselytisers and Connectors?

 

So in summary, we have many positive types of drive in people who would like to access social networks. Traditionally large organisations suffer from what I like to call “consequence paralysis” whereby the fear of the occasional bad consequence, prevents us from doing something which would bring us massive benefits. Our people are our best opportunity to respond to the “fifth estate” of part 1 of this blog theme, and we need them to learn fast and to drive us forward  in this time of increasing complexity. Perhaps you would rather control every aspect of their online life at work, after all you already know all the answers, and the suitable resources, and complexity isn’t troubling you. Personally I find the educational world really complicated, and would love my Connecting, Learning and Proselytising colleagues to be harnessed in partnership with the organisation I work for, to help me and all of us to create better solutions for our ever changing environment.

 

Social Networking part 2: Social Networks and Complexity

Image from: http://sha3teely.com/?p=1123

It has been said that it is getting too complex to manage large organisations. While that is clearly a dramatisation, there is strong evidence to say that it is also clearly true. In their 2010 study of global CEO’s, IBM conducted more than1500 face-to-face interviews with CEO’s, some 20% of whom were in the public sector and found that growing complexity was their biggest perceived threat with only half feeling that their organisations would be able to cope .  The days of management having their hands on the controls of leadership, with decisions being made and translated into action just as intended, are pretty well gone, certainly in large complex organisations like education services, these days have been long gone for a long time. It has been observed that education is a sink for initiatives, with a whole succession of initiatives being forced through without any significant change on classroom practice, where it matters; teachers are excellent at nodding to the initiative, ticking the right box for the beaurocracy and then doing whatever they believe personally they should be doing in their classrooms anyway. Sometimes these initiatives do bring change, but often it is unexpected or undesirable change, with the occasional happy burst of serendipitous change. The point is that  the complexity of a large service means that complexity theory is a more useful area of study to develop and manage change, than old-fashioned management approaches. It was a previous boss of mine, whose opinions and wisdom I valued greatly who said that he was “tired of tripping over the dead bodies of past initiatives” as we tried to move the latest one forward. I hope you are loving your retirement Mr Gould!

 

So how does a leader cope with this inability to directly drive the machine that he or she is ostensibly leading? This is the question pondered by many as the complexity and unpredictability of the world has increased, but my favourite answers come from the International Futures Forum, (IFF), who have published an excellent guidebook for the bewildered based on much thinking by leading thinkers in the field of organisational thinking. “10 things to do in a conceptual emergency” starts with the essential, “abandon the myth of control” instruction, and not without good reason. Attempting to control what the evidence tells us you can’t is a recipe for frustration and disappointment.  In education authorities there are a number of things we would like to control but experience tells us we can’t:

 

  • The attitudes of teachers
  • The expectations of parents and families
  • The work ethic or otherwise of learners
  • The economy we work in
  • The purpose of education, (apparently teetering between holistic education and being exam factories.)
  • The qualifications agencies

 

I’m sure you get the point, anyone who says they can easily manage an education  service or a school through this probably doesn’t understand the problem. The problem in a nutshell is that whatever you do as a manager, you cannot predict with confidence the effect it will have on your organisation. In a “conceptual emergency”, you will be (as IFF remind us) beset by paradoxes as well. The “conceptual emergency” is characterised by apparently irresolvable contradictions such as:

 

  • Focus more on teaching for life, but simultaneously improve exam results
  • Involve staff (who are statistically innately change resistant) in the change process
  • Implement radical change but cut the training and meeting budgets
  • Encourage trust and capacity building in staff while making them more accountable and more monitored.

 

 

So what do you do now that you have conceded the old fashioned “Taylorist” management models are dead, and you have stopped pressing buttons and shifting levers which aren’t directly connected to anything anyway? I believe there are two obvious things to do:

 

  1. Set values, vision and direction.

 

What do we want to achieve in the long term and how will we work together to achieve it. This has frequently been described as “giving compasses instead of detailed maps”. The same previous boss said that keeping a sense that North is still North while events made leadership difficult, was essential. If we are to trust people in the organisation then we need to ensure that they agree where “North” is  and can therefore make local decisions that take them in the right direction. If you tell people in too much detail what the route is, and then the local situation changes, their map might not be useful anymore and with no “True North”, they might not know which turn to take. At all levels, intelligent local decisions will be needed to move the organisation forward, provided  team members want the same things and want to work in similar ways to you.

 

  1. Be flexible and responsive.

 

An earlier version of our IFF “conceptual emergency” was Ronald Barnett’s “Supercomplexity”. Barnett describes a managerial world in which not only the difficulties, systems and processes of the job are tough, but the purpose of the job is ever shifting and unclear. His work indicated that the organisations that survive and thrive in “supercomplexity” are those that have a culture of regular and responsive change anyway. To put it directly, companies and organisations that are responsive and change regularly, are unfazed by new changes that are forced upon them. So True North for your organisation might be unshifting and clear, but the route may change month by month or even day by day. “Shift Happens” is the current pun describing this new reality.

 

So what is the role of social networking in this? You may recall in my previous post that I Characterised social networks as powerful, permanent and self-policing. It is this powerful aspect that interests us here. Specifically the crowdsourcing aspect of this power. We know that the voices of many people are more useful in reading trends than the voices of a vocal few.  If the leadership of a modern organisation are willing to plug into the networks like Twitter and Facebook, they will see emerging trends at a speed which even news networks have been unable to match. Many news items break first on Twitter and propagate round the world before the news outlets can deliver.  Perhaps organisations don’t need to respond with quite such blistering speed, but the point is that feedback, good or bad will come very fast and from significant numbers of people, giving you good information to help you re-plot the course to your vision even day by day. If hundreds of your employees are complaining that some aspect of working life is untenable, then you will know about it by reading the network directly. If an initiative that you have launched, tentatively is gaining popular feedback then that will embolden you to develop and strengthen that idea. One of the difficult truths for senior leaders to swallow, is that the carefully picked management teams with which  they surround themselves, don’t always give feedback and analysis of a situation as quickly, accurately and often honestly as the social networks do. They aren’t always easy to read, but if an organisation wants to solve the sensing problem, (getting accurate and fast readings on what teachers, parents and learners are thinking and feeling), then they should engage with social networks.

 

 

Social Networking part 1: Disruption and the 5th Estate

Image by John Roberts

A few ideas came together for me today after reading the always challenging “Wired” magazine.  A column by William Dutton (Wired UK Nov 11) pointed out that the fourth estate of the press that kept us informed and held the first three estates of clergy, nobility and commons to account and mediated their behaviours, was now being complemented or superseded by the fifth estate of a networked world. He argues that this is a logical extension of democracy, and that the free press no longer works for us, but we are now part of that wider information sharing body as content contributors as well as consumers. We are all free to write blogs, (thankfully), to email companies, to chat on message boards, to “tweet” , to endorse or criticise on Facebook . Witness the world changing contributions of the social networks in sharing information and gathering feedback about the middle eastern states like Libya and Syria this year. The interesting features of this “fifth estate’ for me are:

 

  • It is powerful: Crowdsourcing has proved to be an amazing way of gathering ideas, opinions, support or disquiet.
  • It is permanent: No one can switch off the right that people now enjoy for good or ill to take part.
  • It is self policing: The networks are largely kept reasonable and democratic by the tendency for all opinions to surface and for online debate to be culturally embedded.

 

I read this interesting fifth estate idea, while thinking about a series of exciting conversations with colleagues about social networking and what organisations like education and the public sector in general should do with it. The idea that seemed to fit best was “disruption”. Disruptive technologies usually herald a change in paradigm or epoch. We sailed the world’s seas for a few thousand years and then in 1769 James Watt’s separate condenser version of the steam engine suddenly made steam practical and powered the industrial revolution. This was not an easy time for sailing. Practically overnight in historical terms sail had to give way to the disruptive technology of steam. The battle of Trafalgar was fought by Nelson’s victorious fleet in 1805 using sail, but  in 1827, only a short time later, the battle of Navarino was the last naval battle to exclusively use sailing ships . Interestingly, disruptive technologies bring innovation in the panicking stakeholders of the existing technologies. The “cutty sark” and the other tea clippers were a last-gasp but brilliant response to steam. Sailing boats required a lot of crew and were relatively slow and couldn’t carry much cargo. The clippers had relatively deep holds for sailing ships, and redesigned their immense presses of sail to allow them to be operated by far fewer crew to keep costs down and speeds high. They enjoyed a brief heyday, but steam won as all could see it would. Not to labour the point, steam gave way to diesel in its time. It survived long enough that up until the first world war, steam was powering many active naval vessels, but once more instantly available diesel power became available, the writing was on the wall again. Instead of accepting the inevitable, marine engineering fought back with high speed, improved efficiency steam engines, these were brilliant too, but like the clippers, ultimately doomed. You could argue that by the 1950′s, the steam age was dead, and the many innovations between the first world war and the 50′s were wasted.

 

The point is that disruptive technologies have always happened, like the printing presses that changed society utterly. Digital cameras that killed the film processing industries, personal computers which have killed many small  publishing businesses, the internet itself, which is challenging television’s central role in our living space. Television itself killed an era of radio only national broadcasting.  Social networks, unbelievably are only a few years old. I remember listening to a podcast with the originator of You Tube, Steve Chen (Inside the Net ep. 15) talking about his innovation and the demand for more servers and finance as they were beginning their growth; look at it now, perhaps six years on! So what is my point about social networks? Not only are they the main domain of Professor William Dutton’s “fifth estate”, that’s us remember, but they are probably the latest disruptive technology. If that’s true, then we better consider our response to it. Do we work around it, building slightly better, but not sufficiently good communication systems to satisfy the “fifth estate”, or do we accept that it is “steam to our sail”, and start embracing the new game before we are left behind  and irrelevant.

 

That in a sense deals with my assertion that social networks seem permanent, but what of powerful and self-policing? You will notice that parliamentarians and  other politicos have been early adopters of this technology; our own Scottish Cabinet Secretaries have now made policy announcements on blogs, Wiki’s and on You Tube. They tend to monitor public opinion and response to initiatives on networks like Facebook and Twitter. They recognise the power of crowdsourcing ideas and opinions. They also recognise the value of “socializing” new policies and ideas with the wide opinion banks of the “fifth estate” and its gurus, (oh, that’s us again).  My own hobby is photography, and I simply couldn’t count the number of professional photographers who now write articles explaining that their business is only sustainable because of the reputations they have grown through social media. Most of the big-name professionals that I listen to respond to the question, “how do the listeners contact you”?, with “on Twitter” or similar! The power of the social networks, blogs and forums is that they tell us what people are thinking and allow us to be part of their communities, of course, they allow those people to be part of our communities too. This is seriously useful in business or services of any kind; engage with your customers or lose relevance and risk alienation. To be more positive, engage with your customers and become trusted and available to them.

 

As for the self-policing aspect, this is what gives most leaders in business and particularly my own area of local authority service the most difficulty in accepting this new, disruptive technology. There are laws that control the internet, but they are often untested and their application is uncertain to the new online world. In the “Law of Disruption”, Larry Downes explores how the law, politics and our social systems are lagging dangerously behind after 10 years of the real modern internet.  It is often said that the internet is the new “wild west”  as it is relatively lawless and there are new opportunities, but many dangers, and in part I think that is a valid metaphor. I think that a better metaphor might be a marketplace; both scrupulous and unscrupulous. The values are more like the marketplace; do people want to buy the service or ideas, what is the value of software, services or peoples’  time, what benefits accrue to users and is there a value to online contribution and collaboration. Of course, whether I can cheat someone for my own gain is a part of this metaphor too! Unlike the “wild west”, there are users who are already in modern communities with social norms and values, and they largely set up the norms and values they know in their social networking. People mostly play fair, mostly communicate to make things better or to improve their own situation or standing, people mostly punish others for unfair or unreasonable conduct. So not the wild west, but something evolving to be more like the world we live in anyway but with democratisation of participation and a levelling of the playing field. Directors and professors’ opinions are freely contested and added to by the fifth estate, us. People are relatively good at policing values, but not facts. If you are receiving negative feedback about a service that is actually good, others with experience of it will often chip in on networks to say so and to redress the balance. As an organisation running complex and difficult areas, like education and local governance, sometimes people aren’t aware of the facts or the reason why decisions are taken or plans made; this is where our involvement in social networks allows us to engage, give facts, present a reasonable alternative viewpoint and be seen to respect our users, not fear and avoid them. There are of course communities online, that reflect only vitriolic opinions and are clearly not forums for learning or information, but they are lost causes, and probably reflect groups of people looking for catharsis, not community. It might be wisest not to engage with these, and to focus on positive, rich engagement with communities where we can make a difference and add value. We can’t stop or control the extreme negative ones  anyway.

 

So there are opportunities, and there are real benefits to becoming part of the “policing” and balancing role of the fifth estate, but isn’t it safer to stick with what we know, and let social networking stand alone while we get on with real business? The answer is frankly, no. We run services that depend on community opinion and support, and if we leave others to form and share those opinions without our professional voices being heard, then we effectively abdicate responsibility. If bad opinions and lack of trust form, then we have no-one to blame but ourselves. Can we just put pronouncements on our websites? Is that sufficient engagement? The sad truth, is that the fifth estate, or our communities as we now know that phrase means, increasingly mistrust passive and formal announcements; the fact that we don’t engage with social networks actually becomes the message that people hear subliminally . We signal our own lack of trust in a network that three quarters of all internet users clearly consider part of their lives, we signal that we don’t trust what we can’t control and we signal that we are therefore not trustworthy.

Sacred Cow #1 – The Summer Holidays

Ok, I’m gonna say it (hold on whilst I don my hard hat and other protective apparel) – Do we really need so many school holidays?

What of the six (often seven) week summer break?  There are some serious cons that might actually outweigh the pros.  The ‘summer dip’ experienced by children who have no access to books, summer camps, proactive parents who have the wherewithal to arrange trips to museums, theatres etc means that long summer holidays handicap children from poor families most.

I am always weary of the answer to any question which reads ‘that’s just the way it has always been done.’  The long summer break was initially a
concession to families who needed their youngsters to help out by harvesting the family crop or earning an extra few shillings doing seasonal labour and who wouldn’t have otherwise attended school.  We no longer live in such times.

So what of the pros?  Well I for one love the prospect of such an extended break from work and almost fall for the much touted belief that it
takes two weeks to wind down, two weeks to enjoy and two weeks to gear up for the new term.  Another pro, kids will tell you is that they love their long summer breaks and it definitely gives time for those with the means to go to camps, have a holiday with the family and generally, well, be kids.  Those without means undoubtedly partake in a lot of free play and independent discovery, which are both great opportunities for learning.  Could children get just as much of these benefits in four weeks?

I am reminded of a story Seth Godin tells in his book ‘Tribes’.  He was on holiday at a hotel resort checking his laptop for emails when he overheard a conversation between two women on the next table.  They pitied him for ‘having’ to work on his holiday.  He in turn felt pity for these
women for whom thinking about work during their vacation was anathema.  How much did they hate their jobs in order to feel the need to fully escape it?

Why then do we teachers feel that, uniquely amongst the professions, we need so long to forget about work?  I think that one answer to that may be because we have always had it thus.  Another might be because we are trying to do an extremely complex job with not enough time to plan and, perhaps more importantly, reflect upon what is important about our work.  The result is stress and a ‘get over the line’ mentality.  Would this stress be reduced if we had an extra three weeks during the year where the kids were away and we turned up from 9-5 to reflect and
proactively plan and prepare?

 

So what’s my solution?  I don’t have one, but three alternatives; all of which, I think, would be a change for the better.

a)  Three week summer holidays for all and three at Christmas time with a week off after each six or seven weeks of education.  This would be a reduction of holidays meaning more contact time and a severe reduction of the summer dip.  It would also mean a longer holiday at a time of year when, let’s face it, there are lots of distractions and moral is low.

b)  Keep the long summer holiday for the young people but get teachers into school for three of those weeks to assess, plan, reflect and develop professional skills – I honestly believe that if we had this extended period the rest of the year would contain so much less stress.

c)   A mixture of options a and b.  A year structured with less holidays for all (but more for kids), giving that non-contact time, and regular, smaller breaks.

Of course any reform of teachers terms and conditions will be met with strong resistance by teaching unions to the point of seeming quixotic but is it not time that we recognised that no other profession gets so many holidays or that the length of our holidays raises so many eyebrows that we are seen by many non-teachers as lazy or even that some people are drawn to the profession for the wrong reasons?  I think that this would also be a great opportunity for concessions to be made about unfair changes to our pensions – we could be working more, in better conditions, while we are all the more able and so to better  enjoy a well earned retirement, the argument might go.  It might make teachers seem less of an easy target for politicians trying to balance budgets.  Most of all it will benefit young people and that IS the reason we do this job.

Is it not at least worth asking the question and delving deeper into this issue? Sorry.